Over time, Merchenta is able to map the behavioural patterns of your existing customer base to new customers across the web who exhibit similar behavioural affinities.

Our sophisticated machine learning algorithms identify common behavioural traits between consumers. Classification is performed anonymously across a range of factors, including

• browsing activities (general)
• search activities (specific)
• first party datasets
• (optionally) third party datasets

What emerges is a picture of consumer preferences & interests which can inform intent optimisation with Merchenta Insight Engine.

Merchenta audience extension goes way beyond traditional behavioural retargeting. It enables retailers to tap an enlarged potential consumer base with relevant, personalised offers - dynamically & in real-time.

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