Behavioural marketing – how relevance drives results? (Free seminar)

Posted by Merchenta on February 26, 2013

Join us for a free seminar at London’s premier marketing technbology show – Technology for Marketing & Advertising at Earl’s Court 27th February.

Our seminar outlines :

  • an overview of recent innovations in the behavioural targeting industry including prospecting techniques
  • how to set objectives, assess and measure KPIs for behavioural campaigns
  • directions, themes moving forward through 2013
  • case studies for leading brands including Furniture Village, Mazda, RatedPeople 

Join us at Earl’s Court – Wednesday 27th February 2013 at 1pm in the Online Advertising Theatre.

We look forward to seeing you there!

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.