Meet the team – ExchangeWire ATS, DMEXCO, adtech

Posted by admin on August 29, 2013

It’s conference season and there are lots of opportunities to connect with the team in September : ExchangeWire Agency Trading […]

eMarketing Excellence

Posted by admin on August 23, 2013

Merchenta is featured in eMarketing Excellence (4th edition), co-authored by well-known SEO writer & speaker, Dave Chaffey and Paul Smith, […]

Slide Deck – DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

Posted by Merchenta on April 12, 2013

Tuesday’s session at ad:tech San Francisco was packed to capacity. Over 300 marketers joined us at the city’s Moscone Center to learn more about the advantages of programmatic media buying – and how to avoid the pitfalls. Here are the slides for a…

Merchenta sponsors Rakuten Linkshare Symposium, London

Posted by Merchenta on March 20, 2013

LONDON, UK – 20th March 2012 – Merchenta, the CPA retargeting & display prospecting specialist, today confirmed its Bronze Sponsorship of the Rakuten Linkshare Symposium London to be held on April 24 at The Brewery, Chiswell Street, London. Merche…

DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

Posted by Merchenta on February 26, 2013

Join us at adtech San Francisco Conference for a panel discussion on how to use programmatic media buying to empower marketers. Chaired by Adweek’s Tim Peterson, it’s sure to be a thought-provoking & lively discussion. Tuesday, April 9, 3:30 – 4…

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

We’re thrilled with the results.