White Label DSP – programmatic media buying for marketers & agencies

Posted by admin on September 26, 2014

White Label DSP from Merchenta from Merchenta on Vimeo. Programmatic advertising for marketers & agencies. For full DSP-in-a-box capability, our […]

Version 3 of merchenta.io Programmatic Media API For Marketing Automation & Real-time Bidding Applications

Posted by admin on September 4, 2014

LONDON, UK 4 September – Merchenta announces the launch of version 3 of merchenta.io programmatic media buying APIs. Powerful, yet […]

Hobbycraft Get Crafty with Merchenta Display Retargeting, Drive 47% Conversion Uplift

Posted by admin on August 29, 2014

LONDON, UK – Merchenta helps Hobbycraft reach consumers across Facebook and millions of websites on desktop, tablet and mobile devices […]

Merchenta.io Launches Latest Version of Cloud-hosted Programmatic Media API

Posted by admin on

Merchenta.io RTB API provides powerful, easily-integrated, cloud-hosted SAAS APIs for real-time programmatic media buying (RTB) to application developers and integrators. Merchenta […]

White label DSP knowledge base released

Posted by admin on June 25, 2014

By popular demand, our white label DSP knowledge base is now publicly available. It’s full of hints & tips to […]

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.