White label DSP knowledge base released

Posted by admin on June 25, 2014

By popular demand, our white label DSP knowledge base is now publicly available. It’s full of hints & tips to […]

White-label DSP Adfocus brings retargeting to Polish market

Posted by admin on May 11, 2014

Polish media company Netsprint is well-known for its contextual ad network. When it came to launching a display & Facebook […]

Meet the team – ExchangeWire ATS, DMEXCO, adtech

Posted by admin on August 29, 2013

It’s conference season and there are lots of opportunities to connect with the team in September : ExchangeWire Agency Trading […]

eMarketing Excellence

Posted by admin on August 23, 2013

Merchenta is featured in eMarketing Excellence (4th edition), co-authored by well-known SEO writer & speaker, Dave Chaffey and Paul Smith, […]

Slide Deck – DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

Posted by Merchenta on April 12, 2013

Tuesday’s session at ad:tech San Francisco was packed to capacity. Over 300 marketers joined us at the city’s Moscone Center to learn more about the advantages of programmatic media buying – and how to avoid the pitfalls. Here are the slides for a…

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

Since working with Merchenta, we’ve seen a 12% increase in sales with an average order value almost 10% higher than other online channels – in just a few weeks.