RTB Platform API – integrate and extend
For RTB platform real-time-bidding – we provide a robust and fully-featured demand-side / RTB API for integration partners to build upon. Designed for agencies, ad networks, trading desks & developers to jumpstart real-time media trading.
For more information :
- merchenta.io – an overview of RTB API features
- merchenta.io RTB API Documentation (v3 – latest) – for developers
- merchenta.io RTB API – data sheet
- Merchenta RTB API – Frequently asked questions
- For DSP RTB API case studies – contact us!
- For further details on the Merchenta DSP API & pricing, contact us.
Our clients use the RTB API for a wide range of purposes :
- Undertake detailed analysis of campaign performance in conjunction with in-house or offline data
- Compare or contrast campaign performance between vendors or channels
- Compile bespoke or temporary data visualisations for client or management presentations
- Use “higher order” API functions to setup & manage campaigns instead of bid requests/responses
- Focus on commercials, not technical complexities
- Leverage pre-built bidding algorithms
Our real-time bidding API provides a wealth of features for reporting & media trading. This software-as-a-service (Saas) can be easily plugged into a range of solutions for rapid RTB integration and accelerated time-to-market.
Real-time reporting & metrics
We provide full campaign transparency with both real-time and historical metrics reporting. Our metrics API gives up-to-the-minute statistics on active campaigns.
Business-focussed trading RTB API
Focus on the business of programmatic media trading without getting bogged down in the nitty-gritty of heterogeneous bid requests & responses. Our real time bidding API allows partners to leverage pre-built bidding strategies and a range of targeting options including geo-targeting, lat/long radius targeting, contextual targeting, site targeting, third party segment targeting and more.
Diverse range of global inventory
Merchenta provides easy access to a broad range of display inventory worldwide on desktop and mobile devices. For supply-side platforms (SSPs) and ad networks, we’re also able to integrate your existing inventory for use and re-sale across our platform.
Multi-currency bidding & billing currency
Merchenta simplifies the complex foreign exchange transactions by offering media buying in a multiple currencies (including GBP, EUR, USD, PLN and over 30 other currencies) with a single billing currency at month-end, irrespective of the underlying media publisher’s preferred currency.
On-demand, Merchenta-as-a-service (MAAS)
We provide our RTB API with the entire infrastructure required – content delivery network, DSP bidders, globally-replicated datastores – within our own proprietary demand side platform. There’s no servers to buy, support or maintain. Just Merchenta on-demand when you need it.
Platform agnostic, scalable
The RTB API is provided as a set of RESTful web services, allowing partners to use their preferred tools and programming languages to integrate quickly and easily on a range of platforms (eg Ruby, Scala, Java, Rails, PHP).
Overview of API Capabilities
|RTB API – Reporting|
|Real-time campaign metrics||Clickthroughs, impressions, engagements, spend|
|Historical campaign KPIs||eCPA,eCPC,eCPM,impressions, clickthroughs, spend|
|RTB API – Media Trading|
|Media support||Flash (SWF), JPEG, PNG, GIF, HTML5 (option)|
|Bidding Strategies||Multiple – CPM, CPC|
|Day parting/pacing||Start/end datetimes, multiple activity windows per day, 24×7 activity, proportional/accelerated pacing|
|Frequency capping||Universal, per campaign/advertiser|
Site targeting by URL/category
Placement-level (above/below fold)
Contextual – by category
Geo – by country, city, DMA, Zip, lat/long+radius
Device – desktop/slate/mobile
Audience – by first/third party segments
|Plus much, much more…|