RTB Platform API – integrate and extend

For RTB platform real-time-bidding – we provide a robust and fully-featured demand-side / RTB API for integration partners to build upon. Designed for agencies, ad networks, trading desks & developers to jumpstart real-time media trading.

For more information :


Our clients use the RTB API for a wide range of purposes :

Embed Merchenta campaign reports seamlessly into an existing application

  • Undertake detailed analysis of campaign performance in conjunction with in-house or offline data
  • Compare or contrast campaign performance between vendors or channels
  • Compile bespoke or temporary data visualisations for client or management presentations

Quickly integrate into diverse inventory supply for programmatic media trading

  • Use “higher order” API functions to setup & manage campaigns instead of bid requests/responses
  • Focus on commercials, not technical complexities
  • Leverage pre-built bidding algorithms

RTB API features

Our real-time bidding API provides a wealth of features for reporting & media trading. This software-as-a-service (Saas) can be easily plugged into a range of solutions for rapid RTB integration and accelerated time-to-market.

Real-time reporting & metrics
We provide full campaign transparency with both real-time and historical metrics reporting. Our metrics API gives up-to-the-minute statistics on active campaigns.

Business-focussed trading RTB API
Focus on the business of programmatic media trading without getting bogged down in the nitty-gritty of heterogeneous bid requests & responses. Our real time bidding API allows partners to leverage pre-built bidding strategies and a range of targeting options including geo-targeting, lat/long radius targeting, contextual targeting, site targeting, third party segment targeting and more.

Diverse range of global inventory
Merchenta provides easy access to a broad range of display inventory worldwide on desktop and mobile devices. For supply-side platforms (SSPs) and ad networks, we’re also able to integrate your existing inventory for use and re-sale across our platform.

Multi-currency bidding & billing currency
Merchenta simplifies the complex foreign exchange transactions by offering media buying in a multiple currencies (including GBP, EUR, USD, PLN and over 30 other currencies) with a single billing currency at month-end, irrespective of the underlying media publisher’s preferred currency.

On-demand, Merchenta-as-a-service (MAAS)
We provide our RTB API with the entire infrastructure required – content delivery network, DSP bidders, globally-replicated datastores – within our own proprietary demand side platform. There’s no servers to buy, support or maintain. Just Merchenta on-demand when you need it.

Platform agnostic, scalable
The RTB API is provided as a set of RESTful web services, allowing partners to use their preferred tools and programming languages to integrate quickly and easily on a range of platforms (eg Ruby, Scala, Java, Rails, PHP).

Overview of API Capabilities

RTB API – Reporting
Real-time campaign metrics Clickthroughs, impressions, engagements,  spend
Historical campaign KPIs  eCPA,eCPC,eCPM,impressions, clickthroughs, spend
RTB API – Media Trading
Media support Flash (SWF), JPEG, PNG, GIF, HTML5 (option)
Bidding Strategies  Multiple – CPM, CPC
Day parting/pacing Start/end datetimes, multiple activity windows per day, 24×7 activity, proportional/accelerated pacing
Frequency capping Universal, per campaign/advertiser
Targeting options Exchange-level
Site targeting by URL/category
Placement-level (above/below fold)
Inventory-type (transparent/opaque)
Contextual – by category
Geo – by country, city, DMA, Zip, lat/long+radius
Device – desktop/slate/mobile
Audience – by first/third party segments
Plus much, much more…

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.