DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

Posted by Merchenta on February 26, 2013

Join us at adtech San Francisco Conference for a panel discussion on how to use programmatic media buying to empower marketers. Chaired by Adweek’s Tim Peterson, it’s sure to be a thought-provoking & lively discussion.

Tuesday, April 9, 3:30 – 4:30pm


DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price. But they also complicate an already complex process, and this session simplifies things by giving you both the buy and sell side perspectives. Learn the ins and outs of how media buyers use these platforms, then get a peek into the sell side, from publishers that explain how they’re choosing the inventory to make available. You’ll also learn about how mobile and video ads are being incorporated into this automated buying mix.

 Key Takeaways:

 ·         Understand the fundamentals of programmatic media buying

·         Learn the differences between various audience data providers and sellers

·         Get insight into how to optimize your mix of directly-purchased and platform-based media

For further details or tickets, checkout the adtech San Francisco website.


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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.