eMarketing Excellence

Posted by admin on August 23, 2013
Merchenta in eMarketing Excellence

eMarketing Excellence (4th ed)

Merchenta is featured in eMarketing Excellence (4th edition), co-authored by well-known SEO writer & speaker, Dave Chaffey and Paul Smith, digital marketing lecturer at Cass Business School. The authors take a peek under the covers at how our personalised behavioural retargeting solutions deliver B2B leads for RatedPeople.com.

“Services like Merchenta (www.merchenta.com) can also create targeted dynamically personalized ads for, say, plumbers in Leicester to ‘high quality’) potential customers who are actually looking for plumbers in Leicester).”

Available in all good bookshops (or pick up a copy from Merchenta client Hive.co.uk‘s local bookshops or online). You can read all about us, starting on page 195.

Insight & Transparency

Our I2 dashboard summarises all the key metrics in real-time to provide actionable insight. Want to know where your ads are running right now? Not a problem. Interested in conversion trends? I2 has got that, too. Clickthroughs, engagement rates/ Yup. Compatible with desktops, iPad, iPhone and Android - monitor campaign progress even whilst on the move.

Find out more

Incremental sales have over exceeded our expectations. It’s a smart spend as it targets our own user base and we can easily measure our ROI. Highly recommend them.