Merchenta is featured in eMarketing Excellence (4th edition), co-authored by well-known SEO writer & speaker, Dave Chaffey and Paul Smith, digital marketing lecturer at Cass Business School. The authors take a peek under the covers at how our personalised behavioural retargeting solutions deliver B2B leads for RatedPeople.com.
“Services like Merchenta (www.merchenta.com) can also create targeted dynamically personalized ads for, say, plumbers in Leicester to ‘high quality’) potential customers who are actually looking for plumbers in Leicester).”
Available in all good bookshops (or pick up a copy from Merchenta client Hive.co.uk‘s local bookshops or online). You can read all about us, starting on page 195.