eMarketing Excellence

Posted by admin on August 23, 2013
Merchenta in eMarketing Excellence

eMarketing Excellence (4th ed)

Merchenta is featured in eMarketing Excellence (4th edition), co-authored by well-known SEO writer & speaker, Dave Chaffey and Paul Smith, digital marketing lecturer at Cass Business School. The authors take a peek under the covers at how our personalised behavioural retargeting solutions deliver B2B leads for RatedPeople.com.

“Services like Merchenta (www.merchenta.com) can also create targeted dynamically personalized ads for, say, plumbers in Leicester to ‘high quality’) potential customers who are actually looking for plumbers in Leicester).”

Available in all good bookshops (or pick up a copy from Merchenta client Hive.co.uk‘s local bookshops or online). You can read all about us, starting on page 195.

Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.