Facebook “upgrade” pages with extra goodies – but extra gotchas, too.
Late last week Facebook announced the dpeloyment of a series of long-anticipated ‘upgrades’ to pages. On the face of it, the changes improve the appeal of pages to brands and as a platform for social commerce.
Retailers have less than a month to review the changes before they are applied by Facebook unilaterally.
Buried in the detail, there’s another large potential gotcha. After several months of delays, in March, Facebook will be mandating changes to how applications integrate into Facebook.
On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app.
In short, if you’re building your own social commerce application, FBML is out and IFRAMEs are in – from 11th March. No ifs, buts or maybes.
Fortunately, Merchenta is already compatible with the ‘new’ Facebook integration approach. Any clients who wish to migrate prior to mid-March, just contact your account manager or support. On 11th March, Merchenta social commerce MiniStores will automatically transition to Facebook’s new approach.