Facebook “upgrade” pages with extra goodies – but extra gotchas, too.

Posted by Merchenta on February 14, 2011

Late last week Facebook announced the dpeloyment of a series of long-anticipated ‘upgrades’ to pages. On the face of it, the changes improve the appeal of pages to brands and as a platform for social commerce.

The catch?

Retailers have less than a month to review the changes before they are applied by Facebook unilaterally.

Buried in the detail, there’s another large potential gotcha. After several months of delays, in March, Facebook will be mandating changes to how applications integrate into Facebook.

On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app.

In short, if you’re building your own social commerce application, FBML is out and IFRAMEs are in – from 11th March. No ifs, buts or maybes.

Fortunately, Merchenta is already compatible with the ‘new’ Facebook integration approach. Any clients who wish to migrate prior to mid-March, just contact your account manager or support. On 11th March, Merchenta social commerce MiniStores will automatically transition to Facebook’s new approach.


Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.