Free seminar : Innovations in Behavioural Retargeting 2012

Posted by Merchenta on February 27, 2012

Join us at Technology for Marketing and Advertising this week at Earl’s Court, London to hear Merchenta CEO Neil McClements outline the key trends and opportunities for retailers in behavioural targeting this year.

At our free seminar, join seasoned marketers from European and global brands as they : 

  • gain an overview of recent innovations in the behavioural retargeting industry
  • learn how to set, assess and measure KPI’s for behavioural campaigns
  • understand how to avoid the pitfalls of ‘traditional retargeters’
  • Explore directions & themes moving forward through 2012 – including EU privacy/cookie laws and regulatory matters

The seminar will be illustrated with a range of recent case studies from brands including Virgin Balloons and Dennis Publishing.

When & Where?

Wednesday 29th February : 12.30pm 
Online Advertising Theatre 
TFMA, Earl’s Court

Or simply stop by our stand 418 for further details.


Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.