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Step 1 : Place Merchenta Analytics Tags on your website

Simply add our analytics tags to your website pages. Behind the scenes, Merchenta discreetly captures & anonymises consumer behavioural patterns for analysis by Merchenta Insight Engine. The tags run from our own global content delivery network; so they won't slow your pages down.

It's so simple, most merchants complete this step in minutes.


Step 2 : We prepare your IntelliAds

Once the tagging is complete, our team undertake a preliminary analysis and deliver our recommendations & proposal for review.

In consultation with you or your agency, our team build a set of dynamic IntelliAds that accurately reflect your brand & positioning. We have dozens of IAB-compliant IntelliAd formats to choose from - including video units, expandables, shoplets and carousels.

We're able to brand and style over 60 aspects of each IntelliAd, but if you prefer a specific, bespoke design we can pull that together for you.

Once that's complete, we integrate your product feed. Merchenta accepts a range of feed formats including Googlebase, XML, CSV, pipe delimited and many common affiliate network formats. (If you don't have a product feed yet or have specific requirements, let us know - we can still help.)

Once the templates and feed integration are complete, we're ready to go!


Step 3 : We launch & optimise your campaigns

Merchenta pinpoints the right consumer at the right time to maximise conversion. Our Insight Engine delivers only the most relevant product selections and promotional messages to each individual consumer.

Merchenta delivers IntelliAds on-demand across display, affiliate and social networks. The platform self-optimises 24x7 for the duration of the campaign.

Sit back whilst Merchenta delivers incremental, risk-free revenues.




  • Learn more...

  • » Merchenta IntelliAds
    Deliver personalised product selections with pinpoint accuracy in engaging, retailer-branded merchandising units.
  • » Merchenta Insight Engine
    Sophisticated algorithms analyse consumer behaviour in real-time to maximise relevance & conversion.
  • » Merchenta//RTB
    Filters billions of impressions to secure the right inventory on-demand.
  • Other solutions

  • » Merchenta Social Commerce
    Integrates directly into Facebook & Twitter to provide an engaging 'social shopping'/f-commerce experience.
  • » Merchenta Affiliate Marketing
    Engaging, dynamic merchandisers for affiliate merchants.
  • What We Do
    • » Behavioural Merchandising
    • » Audience Extension
    • » Contextual Advertising
    • » Affiliate Marketing
    • » Social Commerce
  • Getting Started
    • » Dynamic IntelliAds
    • » Merchenta Insight
    • » Merchenta//RTB
  • Solutions
    • » Retailers
    • » Advertisers
    • » Agencies
    • » Affiliates
  • About Us
    • » Company
    • » Management Team
    • » Careers
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