Happy Birthday banner ads, welcome IntelliAds

Posted by Merchenta on October 27, 2011

Today – October 27th is the banner ad’s 17th birthday. Display advertising has come a long way in that time – and is now a $multi-billion industry. But like most adolescents, there are a few pimples these days and bit of attitude to boot.

Back in ’94, a clickthrough rate of 20, 30, 40, 50% was not unusual. Today, according to Doubleclick, the industry average hovers around a miserable 0.1%. Like a teenage crush, the novelty of clicking on an ad has passed just as quickly as it arrived. 

So where do we go from here?


Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

Since working with Merchenta, we’ve seen a 12% increase in sales with an average order value almost 10% higher than other online channels – in just a few weeks.