Merchenta brings sparkle to Pia Jewellery with Social Commerce popup stores

Posted by Merchenta on January 31, 2011

The Merchenta team have been busy over the past few weeks. Today we’re pleased to announce the launch of Merchenta Social Commerce popup stores for Pia, a UK High Street jewellery retailer.


“It was simple to setup. Merchenta works with our existing product feeds so that the product selections are always up-to-date across our affiliate and social media channels where these MiniStores are used. Our Merchenta MiniStore on Facebook has helped us bring our ecommerce presence to a growing number of consumers through social sharing, quickly and easily.” –  Zena Smith, Online Marketing Manager at Pia Jewellery


Pia  specialises in silver jewellery and fashion accessories. Based in Oxfordshire, Pia has a growing number of High Street stores across the UK.

We’re now able to offer our affiliates a variety of engaging, dynamic merchandising units that show-off our full product range alongside publishers’ content. All the MiniStores automatically update and optimise in real-time, so Merchenta saves us a lot of time, too.” – Zena Smith, Online Marketing Manager at Pia Jewellery


Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.