Merchenta brings sparkle to Pia Jewellery with Social Commerce popup stores

Posted by Merchenta on January 31, 2011

The Merchenta team have been busy over the past few weeks. Today we’re pleased to announce the launch of Merchenta Social Commerce popup stores for Pia, a UK High Street jewellery retailer.


“It was simple to setup. Merchenta works with our existing product feeds so that the product selections are always up-to-date across our affiliate and social media channels where these MiniStores are used. Our Merchenta MiniStore on Facebook has helped us bring our ecommerce presence to a growing number of consumers through social sharing, quickly and easily.” –  Zena Smith, Online Marketing Manager at Pia Jewellery


Pia  specialises in silver jewellery and fashion accessories. Based in Oxfordshire, Pia has a growing number of High Street stores across the UK.

We’re now able to offer our affiliates a variety of engaging, dynamic merchandising units that show-off our full product range alongside publishers’ content. All the MiniStores automatically update and optimise in real-time, so Merchenta saves us a lot of time, too.” – Zena Smith, Online Marketing Manager at Pia Jewellery


Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

We’re thrilled with the results.