Billions of Encounters, Monthly
Merchenta has access to billions of page views every month across display, affiliate and social networks. As a result, we're able to engage with over 70% of US, European & UK consumers online.
Display Partners
Merchenta//RTB values each consumer encounter within 20 milliseconds in real-time bidding auctions, thousands of times every second. We partner with a range of ad exchanges & social/affiliate networks to acquire impressions on-demand.
High Standards in Display
We automatically filter available inventory to ensure IntelliAds are only shown alongside appropriate publisher or affiliate content. Typically, we accept less than 15% of available inventory.
Regulatory Compliance
IntelliAds are compliant with ASA CAP Code, EU Privacy Directive and USA 'Do Not Track' Bill. Merchenta honours both the spirit and the letter of Data Protection Act (1998). We're a registered EU 'Data Controller' regulated by the UK Information Commissioner.
Every Consumer is Unique
Merchenta leverages anonymised behavioural data to accurately value each consumer encounter. Using this insight, we select - in real-time - the most effective and sensitive strategy to deliver results.
Contextual Analysis
For Maximum Impact
Our sophisticated, proprietary algorithms assess & verify target placement context in real-time. Over 400 content attributes are assesed per placement to ensure the best IntelliAd match.
Transparency & Effectiveness
IntelliAds are typically shown singly, and above the fold for maximum impact whilst maintaining a positive consumer experience. Full placement/site URL reporting is offered as an option.
Blocklist Support
Full blocklist support is provided for retailers who may prefer to avoid their competitors' owned & operated media.