Merchenta shortlisted for Performance Marketing Awards

Posted by Merchenta on March 6, 2012

We’re proud to have been shortlisted for the 2012 Performance Marketing Awards for our work with behavioural retargeting using video. There’s a great introduction to the awards at eConsultancy and more details of what we’ve been shortlisted are right here.


Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.