Merchenta sponsors Rakuten Linkshare Symposium, London

Posted by Merchenta on March 20, 2013

LONDON, UK – 20th March 2012 – Merchenta, the CPA retargeting & display prospecting specialist, today confirmed its Bronze Sponsorship of the Rakuten Linkshare Symposium London to be held on April 24 at The Brewery, Chiswell Street, London.

Merchenta will be showcasing its innovative behavioural analytics and consumer engagement platform insightTM. , which provides real-time campaign transparency and performance monitoring. 

Unlike traditional display retargeting, Merchenta prospecting delivers new customers to advertisers on a pure performance basis, at scale. The platform delivers dynamically personalised display ads across a range of desktop and mobile devices using leading-edge HTML5 creative for the widest possible consumer reach. Merchenta currently runs campaigns for advertisers across UK, Europe and USA – handling over 20 billion ad impressions per month in Europe.

Merchenta’s Hannah O’Shaughnessy commented “As specialists in performance-based retargeting and prospecting, we regularly work with partners in the affiliate marketing community. We’re looking forward to sharing how we go beyond the click in leveraging real-time consumer engagement to drive incremental online sales.”

The symposium will bring together over 500 delegates from the performance marketing industry to discuss, debate and network. A meet-the-solution-provider ‘Dealmaker’ exhibition runs in parallel to the main event.


About Merchenta

Merchenta drives incremental online sales using sophisticated CPA retargeting, prospecting and re-engagement strategies. Clients pay only for performance on a fully inclusive managed service which focuses on real-time consumer engagement. Merchenta’s advanced insightTM behavioural analytics drive transparent, repeatable results worldwide.

Clients include Mazda, Microsoft, Furniture Village, Fat Face, ClubMed and many others.

For further details, visit  

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.