Merchenta sponsors Rakuten Linkshare Symposium, London

Posted by Merchenta on March 20, 2013

LONDON, UK – 20th March 2012 – Merchenta, the CPA retargeting & display prospecting specialist, today confirmed its Bronze Sponsorship of the Rakuten Linkshare Symposium London to be held on April 24 at The Brewery, Chiswell Street, London.

Merchenta will be showcasing its innovative behavioural analytics and consumer engagement platform insightTM. , which provides real-time campaign transparency and performance monitoring. 

Unlike traditional display retargeting, Merchenta prospecting delivers new customers to advertisers on a pure performance basis, at scale. The platform delivers dynamically personalised display ads across a range of desktop and mobile devices using leading-edge HTML5 creative for the widest possible consumer reach. Merchenta currently runs campaigns for advertisers across UK, Europe and USA – handling over 20 billion ad impressions per month in Europe.

Merchenta’s Hannah O’Shaughnessy commented “As specialists in performance-based retargeting and prospecting, we regularly work with partners in the affiliate marketing community. We’re looking forward to sharing how we go beyond the click in leveraging real-time consumer engagement to drive incremental online sales.”

The symposium will bring together over 500 delegates from the performance marketing industry to discuss, debate and network. A meet-the-solution-provider ‘Dealmaker’ exhibition runs in parallel to the main event.


About Merchenta

Merchenta drives incremental online sales using sophisticated CPA retargeting, prospecting and re-engagement strategies. Clients pay only for performance on a fully inclusive managed service which focuses on real-time consumer engagement. Merchenta’s advanced insightTM behavioural analytics drive transparent, repeatable results worldwide.

Clients include Mazda, Microsoft, Furniture Village, Fat Face, ClubMed and many others.

For further details, visit  

Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.