OpenTag integrates Merchenta for simplified behavioural marketing

Posted by Merchenta on June 25, 2012

LONDON – 25th June 2012 – Merchenta announces today further partner integrations that simplify and accelerate the delivery of its award-nominated behavioural advertising platform.

OpenTag, the enterprise self service tag management system from customer data platform provider QuBit has integrated retargeting technology Merchenta into its tag library.  The integration will mean that OpenTag users will now be able to easily deploy and manage Merchenta tags on their websites from within OpenTag’s intuitive management dashboard.

Graham Cooke, CEO of QuBit, said: “This integration will let our users deploy and manage their Merchenta implementation quickly and easily.”

Ash Ruparell, Channel Development Manager, Merchenta, said: “Using OpenTag, site owners can now manage their Merchenta tags with minimal specialist IT resource, letting them build and adapt campaigns on-the-fly without the need for extended development cycles.

OpenTag is just the latest Merchenta partner in the tag management space – and joins existing integrations including TagMan, Adform and DC Storm.



Insight & Transparency

Our I2 dashboard summarises all the key metrics in real-time to provide actionable insight. Want to know where your ads are running right now? Not a problem. Interested in conversion trends? I2 has got that, too. Clickthroughs, engagement rates/ Yup. Compatible with desktops, iPad, iPhone and Android - monitor campaign progress even whilst on the move.

Find out more

We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.