OpenTag integrates Merchenta for simplified behavioural marketing

Posted by Merchenta on June 25, 2012

LONDON – 25th June 2012 – Merchenta announces today further partner integrations that simplify and accelerate the delivery of its award-nominated behavioural advertising platform.

OpenTag, the enterprise self service tag management system from customer data platform provider QuBit has integrated retargeting technology Merchenta into its tag library.  The integration will mean that OpenTag users will now be able to easily deploy and manage Merchenta tags on their websites from within OpenTag’s intuitive management dashboard.

Graham Cooke, CEO of QuBit, said: “This integration will let our users deploy and manage their Merchenta implementation quickly and easily.”

Ash Ruparell, Channel Development Manager, Merchenta, said: “Using OpenTag, site owners can now manage their Merchenta tags with minimal specialist IT resource, letting them build and adapt campaigns on-the-fly without the need for extended development cycles.

OpenTag is just the latest Merchenta partner in the tag management space – and joins existing integrations including TagMan, Adform and DC Storm.



Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.