Privacy Policy

We adhere to the EDAA Principles including the IAB Online Behavioural Advertising Framework – for further details or to opt-out of online behavioural tracking, please visit

What data do we collect?

When you submit information to our website we ask you to provide personal information to help us with your enquiry. We may ask you for information such as your name, email address and contact telephone number. You are under no obligation to provide such information, however we may not be able to deal with your enquiry if you withhold this information.

We do not collect or process any data that may be understood as ‘sensitive’, such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health etc.

How is the information used?

We will use the information you provide to:

  • identify visitors;
  • improve the content of our web page(s);
  • customise the content and/or layout of pages for each individual customer; and
  • carry out research on customer demographics
  • interests and behaviour;
  • send you email notifications which you have specifically requested
  • provide marketing messages relevant to your interests
  • deal with enquiries and complaints made by or about you relating to the website.

With whom is the information shared?

  • Merchenta Limited will only disclose personal information to companies within its group of companies, from time to time, when you have opted in to this service.
  • Merchenta may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of Merchenta staff, the site or its visitors.
  • To a purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Third Party Websites

This site contains links to other sites. Merchenta is not responsible for the privacy policies or the content of such sites.


We place great importance on the security of all personally identifiable information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control.

For example, we review our security and privacy policies periodically and only authorised personnel have access to user information. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.


This site uses Google Analytics cookies to provide traffic analysis which helps us improve our website for visitors. Our blog also uses cookies to link the blog to Facebook & Twitter. Our blog service provider may also uses cookies to track traffic and use of the service. A select range of advertising partners may also use cookies to facilitate behavioural advertising after you have left this site.

Your acceptance of these terms

By using this site, you consent to the collection and use of this information by Merchenta and to the Merchenta privacy policy.

Further details>

For further details or to opt-out of online behavioural tracking, please visit

If you wish to make a complaint please contact Privacy Manager, Merchenta Limited, PillBox Building, 115 Coventry Road, London E2 6GG or email privacy {at}

If we change our Privacy Policy in any way, we will post these changes on this page.

Last updated : April 2015

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.