Purchase intent – rich media trumps static banners

Posted by Merchenta on September 27, 2010

When it comes to establishing which types of media deliver on purchase intent, ad network DoubleClick have a wealth of data to draw upon.This study shows just effective rich media units can be in comparison to good ole’ fashioned static banners.

Key takeawa – rich media units deliver almost double the purchase intent of static GIF or JPEG banner ads. (Purchase intent relates to the final point in the conversion funnel where a consumer is most likely to purchase something online).

Doubleclick-rich-media

This is particularly significant for affiliate merchants and eCommerce retailers with active affiliate programmes.

Many affiliate networks require the production of static banners in a range of standard IAB formats. In the display-ad world, networks like DoubleClick know that static banners don’t deliver sales.

Merchenta’s interactive and engaging interactive banners deliver higher conversion rates for affiliates and affiliate merchants. We’re working on a detailed report of our own on the performance of Merchenta Ministores across key verticals. Initial analysis shows that Merchenta units typically deliver a 2x – 3x improvement over traditional Flash animated ads – that’s over 10x improvement over static banners – delivering a clear return on investment.

Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

We’re thrilled with the results.