Audience Extension Strategies

Uses Merchenta’s proprietary stochastic models (including lookalike modelling) to build ‘behavioural signatures’ of visitors to your website. These are then matched to previously unknown consumers across the web that have not visited the website. This strategy helps deliver sales from new customers, those who have not previously visited the website.

Contact us for further detailscase studies or a demonstration.

Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.