Audience Extension Strategies

Uses Merchenta’s proprietary stochastic models (including lookalike modelling) to build ‘behavioural signatures’ of visitors to your website. These are then matched to previously unknown consumers across the web that have not visited the website. This strategy helps deliver sales from new customers, those who have not previously visited the website.

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Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

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With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.