Nurture consumer trust with product review IntelliAds

By combining sophisticated sentiment analysis techniques with our IntelliAds, Merchenta is able to enrich each ad with relevant, timely and appropriate consumer-contributed content.

It’s a great way of nurturing consumer trust and stimulating conversion. And it sells.

A study for our client Designers Guild showed that for consumers who engage with IntelliAds, product reviews led to an average 33% increase in conversion.

  • Product retargeting combined with product-level reviews for added ‘social proof’ of product quality
  • Sentiment analysis performed automatically in real-time : ensures reviews are accurate & fair
  • Zero-touch integration : everything handled automatically by Merchenta in real-time

Merchenta unites authentic and brand-safe consumer feedback with personalised product recommendations within each IntelliAd. So, consumers receive personalised product selections with the reassurance of other purchasers’ genuine feedback – all in real-time and at scale across the web.

Results achieved :

  • In-ad product review stimulate conversion propensity by 33%
  • Over 1 in 7 consumers engaged
  • Improved average order value by 129%

For further details or to discuss how to incorporate product reviews in your campaigns, contact us.

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Global Reach

We work with clients worldwide. With over 95% reach in USA, Europe & UK we’re able to engage consumers at scale for outstanding results, wherever they are.

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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.