Nurture consumer trust with product review IntelliAds
By combining sophisticated sentiment analysis techniques with our IntelliAds, Merchenta is able to enrich each ad with relevant, timely and appropriate consumer-contributed content.
It’s a great way of nurturing consumer trust and stimulating conversion. And it sells.
A study for our client Designers Guild showed that for consumers who engage with IntelliAds, product reviews led to an average 33% increase in conversion.
- Product retargeting combined with product-level reviews for added ‘social proof’ of product quality
- Sentiment analysis performed automatically in real-time : ensures reviews are accurate & fair
- Zero-touch integration : everything handled automatically by Merchenta in real-time
Merchenta unites authentic and brand-safe consumer feedback with personalised product recommendations within each IntelliAd. So, consumers receive personalised product selections with the reassurance of other purchasers’ genuine feedback – all in real-time and at scale across the web.
Results achieved :
- In-ad product review stimulate conversion propensity by 33%
- Over 1 in 7 consumers engaged
- Improved average order value by 129%
For further details or to discuss how to incorporate product reviews in your campaigns, contact us.