Nurture consumer trust with product review IntelliAds

By combining sophisticated sentiment analysis techniques with our IntelliAds, Merchenta is able to enrich each ad with relevant, timely and appropriate consumer-contributed content.

It’s a great way of nurturing consumer trust and stimulating conversion. And it sells.

A study for our client Designers Guild showed that for consumers who engage with IntelliAds, product reviews led to an average 33% increase in conversion.

  • Product retargeting combined with product-level reviews for added ‘social proof’ of product quality
  • Sentiment analysis performed automatically in real-time : ensures reviews are accurate & fair
  • Zero-touch integration : everything handled automatically by Merchenta in real-time

Merchenta unites authentic and brand-safe consumer feedback with personalised product recommendations within each IntelliAd. So, consumers receive personalised product selections with the reassurance of other purchasers’ genuine feedback – all in real-time and at scale across the web.

Results achieved :

  • In-ad product review stimulate conversion propensity by 33%
  • Over 1 in 7 consumers engaged
  • Improved average order value by 129%

For further details or to discuss how to incorporate product reviews in your campaigns, contact us.

Download Case Study

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

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We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.