Brand-safe fashion retargeting

Fair-trade fashion retailer PeopleTree turned to Merchenta to launch a range of branded, display ad campaigns to drive incremental online sales using a combination of pre-targeting, geo-targeting and retargeting strategies.

Merchenta’s real-time brand safety screening was employed to screen each potential ad placement in milliseconds before placing an ad on-screen. This ensures that ads are only run alongside appropriate content on well-known, reputable publisher websites.

Within just 3 weeks of launch, the IntelliAd campaigns delivered incremental sales worth an extra 6% of revenue by focussing upon consumer engagement optimisation.

Merchenta’s campaigns encouraged over 32% of non-converting consumers to return to the site within a day of visiting. Those returning were 80% more likely to purchase than other visitors. These sales were completed at a significantly higher order value than general site activity, thanks to Merchenta’s consumer scoring algorithms.

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PeopleTree has been a pioneer in the fair-trade fashion industry for over 20 years, providing customers with desirable fashion whilst working to improve the lives of the artisans who make the clothes in the developing world.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

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We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.