Using split-tests to measure retargeting lift

By gathering insight into the performance of behavioural display campaigns, it’s possible to measure Merchenta’s incremental sales lift when compared to “baseline” activity.

Our unique split-test capability enables retailers to run ongoing, structured A/B tests for campaigns.

Working with Dennis Publishing, a global publishing & multi-platform content provider, Merchenta established an ongoing A/B split test to answer common marketing dilemmas around retargeting.

The results were impressive :

  • Exposure to IntelliAds drives conversion uplift of 500%
  • IntelliAds average order value 306% higher versus other display ads
  • 53% of conversion driven post-click/post-engagement with IntelliAds CPA retargeting

Statistical A/B tests establish true value of post-view, post-click, post-engagement in retargeting campaigns. For more information,  download this retargeting case study.

For further details or to discuss how to measure the effect of retargeting strategies for your campaigns, contact us.

Download Case Study


Founded in 1973, Dennis has transformed itself from a traditional print publisher into a multiplatform content provider, working globally with offices in London, New York, New Delhi and Sydney.

Global Reach

We work with clients worldwide. With over 95% reach in USA, Europe & UK we’re able to engage consumers at scale for outstanding results, wherever they are.

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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.