Video retargeting drives bookings for Virgin Balloons

Virgin was looking for a remarketing solution able to convey the thrill of their range of gift experiences. Traditional forms of online marketing (eg PPC campaigns, static display ad campaigns) struggle to communicate the true experience of a Virgin balloon flight.

Merchenta launched a series of behavioral retargeting advertising campaigns to engage consumers at their point of ‘optimal purchase intent’ using behaviourally targeted video ads and geo-targeting product selections.

  • 10% order value uplift within 1st month
  • Peak clickthrough rates of 2.4% – over 20 times industry average
  • 5x higher engagement rate than industry average

Here is an example video retargeting campaign.

For maximum consumer relevance, the flight options are geo-targeted to the consumer’s location to ensure that only the available flights closest to the consumer are shown.

We can make your video assets work harder in driving sales. Contact us for friendly, helpful advice – and download our CPA retargeting case study.

Download Case Study

virgin

Virgin has been synonymous with hot air ballooning since entrepreneur and adventurer Sir Richard Branson became the first to fly a balloon across the Atlantic in 1987. Following years of growth, Virgin are now the largest balloon rides business in the world.

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.