Contextual Strategies

Merchenta Lexi reviews potential ad placements dynamically in real-time to assess the context of each page, and also its brand safety. Using this insight, Merchenta can place IntelliAds on or adjacent to contextually relevant, brand-safe content.

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Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

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Incremental sales have over exceeded our expectations. It’s a smart spend as it targets our own user base and we can easily measure our ROI. Highly recommend them.