Facebook Retargeting

Easily reach consumers on Facebook who’ve visited your site without buying.

For the first time, with Merchenta Facebook Retargeting it’s possible to drive incremental sales from Facebook. We combine insight into your site visitors’ behaviour with Facebook’s global reach, automatically and at scale. With almost 1 billion monthly users and high levels of consumer engagement, Merchenta retargeting on Facebook can drive great results.

Dynamic retargeting on Facebook

Unlike traditional Facebook ads, Merchenta FBX Retargeting combines retailer’s own data and our range of proprietary algorithms to select the best performing ad copy and imagery for the individual consumer every time.

Using real-time behavioural insight gleaned from the retailer’s own website, Merchenta dynamically personalises each ad, making it relevant to the consumer. Our proprietary consumer scoring algorithms help us decide whether to market to the consumer now, later – or never.

When a consumer is in-market, we place the most relevant ad via the Facebook Exchange (FBX) in the Facebook side bar where it’s visible to the consumer.

How does it work?

  1. Pete visits your website but doesn’t buy
  2. He goes to Facebook to check out his updates
  3. Merchenta re-engages Pete with a dynamic ad encouraging him to come back to your website
  4. Pete returns to your website and makes a purchase

How do I start?

Simply place a Merchenta tag on the relevant sections of your website. When your site visitors are browsing Facebook, Merchenta evaluates each consumer’s behaviour and decides whether to show them an ad – and, if so, which of your ads will perform best at driving sales.

How is this different from FB ads?

  • combines our behavioural insight with Facebook’s reach
  • works on a simple cost-per-action or cost-per-lead basis. No sale = no fee.
  • personalises each ad to each consumer as they browse Facebook to drive maximum relevance and conversion
  • combines behavioural insights drawn from visitors to your own website, to optimise the ads shown

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.