Facebook Retargeting

Easily reach consumers on Facebook who’ve visited your site without buying.

For the first time, with Merchenta Facebook Retargeting it’s possible to drive incremental sales from Facebook. We combine insight into your site visitors’ behaviour with Facebook’s global reach, automatically and at scale. With almost 1 billion monthly users and high levels of consumer engagement, Merchenta retargeting on Facebook can drive great results.

Dynamic retargeting on Facebook

Unlike traditional Facebook ads, Merchenta FBX Retargeting combines retailer’s own data and our range of proprietary algorithms to select the best performing ad copy and imagery for the individual consumer every time.

Using real-time behavioural insight gleaned from the retailer’s own website, Merchenta dynamically personalises each ad, making it relevant to the consumer. Our proprietary consumer scoring algorithms help us decide whether to market to the consumer now, later – or never.

When a consumer is in-market, we place the most relevant ad via the Facebook Exchange (FBX) in the Facebook side bar where it’s visible to the consumer.

How does it work?

  1. Pete visits your website but doesn’t buy
  2. He goes to Facebook to check out his updates
  3. Merchenta re-engages Pete with a dynamic ad encouraging him to come back to your website
  4. Pete returns to your website and makes a purchase

How do I start?

Simply place a Merchenta tag on the relevant sections of your website. When your site visitors are browsing Facebook, Merchenta evaluates each consumer’s behaviour and decides whether to show them an ad – and, if so, which of your ads will perform best at driving sales.

How is this different from FB ads?

  • combines our behavioural insight with Facebook’s reach
  • works on a simple cost-per-action or cost-per-lead basis. No sale = no fee.
  • personalises each ad to each consumer as they browse Facebook to drive maximum relevance and conversion
  • combines behavioural insights drawn from visitors to your own website, to optimise the ads shown


For agencies we provide a fully white-labelled capability to build-upon. Rebrand our dashboard with your own assets, provide client-account level reporting, setup & manage your own campaigns. Simple setup, low monthly minimums.

Find out more

Since working with Merchenta, we’ve seen a 12% increase in sales with an average order value almost 10% higher than other online channels – in just a few weeks.