Geo-targeting Strategies

Focussing on the location of the consumer, IntelliAds can be shown in specific geographies (country, county, town/city, zipcode, DMA).

Additionally, IntelliAd content can be tuned to geography using geo-targeting and geo-optimisation to display products and services relevant to that consumer at that time and place.

Contact us for further detailscase studies or a demonstration.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

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Incremental sales have over exceeded our expectations. It’s a smart spend as it targets our own user base and we can easily measure our ROI. Highly recommend them.