Simple Setup

Step 1 : Place Merchenta analytics tags on your website

Simply add our behavioural tracking tags to your website pages. Or switch on our tags in your site container tag. Behind the scenes, Merchenta discreetly captures & anonymises consumer behavioural patterns for analysis by Merchenta Insight Engine. The tags run from our own global content delivery network; so they won’t slow your pages down.

It’s so simple, most merchants complete this step in minutes.

Step 2 : We design & build your IntelliAds

Once the tagging is complete, our team undertake a preliminary analysis and deliver our recommendations & proposal for review for your behavioural retargeting campaigns.

In consultation with you or your agency, our team build a set of dynamic IntelliAds that accurately reflect your brand & positioning. We have dozens of IAB-compliant IntelliAd formats to choose from – including video units, expandables, shoplets and carousels.

We’re able to brand and style over 80 aspects of each IntelliAd, but if you prefer a specific, bespoke design we can pull that together for you.

Once that’s complete, we integrate your product feed. Merchenta accepts a range of feed formats including Googlebase, XML, CSV, pipe delimited and many common affiliate network formats. (If you don’t have a product feed yet or have specific requirements, let us know – we can still help.)

Once the templates and feed integration are complete, we’re ready to go!

Step 3 : Campaign launch & optimisation

Merchenta pinpoints the right consumer at the right time to maximise conversion. Our Insight Engine delivers only the most relevant product selections and promotional messages to each individual consumer.

Merchenta delivers IntelliAds on-demand across display and social networks. The platform self-optimises 24×7 for the duration of the campaign.

Sit back whilst Merchenta delivers incremental, risk-free revenues.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.