How does retargeting work?

Retargeting (also known as remarketing) works by engaging consumers with online ads specific to the sites which that consumer has visited.

Unlike most forms of retargeting, Merchenta retargeting ads are dynamically personalised to the individual consumer at the point they see the ad. This results in much better relevance to the consumer’s interests – and improved conversion.

The retargeting process works like this :




Step 1
A consumer visits your eCommerce website, browses some products but doesn’t purchase anything.

Step 2
Once the consumer leaves the website, Merchenta’s algorithms start analysing the consumer’s behaviour on the site. This is updated in real-time to reflect other behaviours offsite.

Step 3
Merchenta identifies a consumer whilst they are browsing the web and re-assess the consumer’s behaviour. Where purchase intent is identified, we dynamically build and display an ad specifically for this consumer at this point in time – encouraging the consumer to return to your site to complete a purchase.

Merchenta’s sophisticated, behavioural analytics and machine learning strategies drive impressive results. Paying for clicks? Pay only for results with Merchenta.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

Since working with Merchenta, we’ve seen a 12% increase in sales with an average order value almost 10% higher than other online channels – in just a few weeks.