Retargeting for native mobile apps

With the continuing growth of mobile commerce, there’s never been a better time to reach consumers on-the-go.


With Merchenta’s mobile-optimised HTML5 IntelliAds it’s possible to drive consumers directly into to your native mobile app. Our free Magellen deeplink SDK for iOS enables app developers to quickly and easily integrate Merchenta retargeting into native mobile apps.

What are the benefits?

Consumers are increasingly turning to mobile & tablet devices to discover products and buy online. With mobile deeplinking, Merchenta provides a streamlined consumer experience taking consumers direct to the products they’re interested in – even if they are embedded within a native app.

With native app retargeting, retailers can drive increased revenues through :

  • improved mobile app conversion rates
  • reduced bounce rates, compared to mobile web eCommerce stores
  • improved consumer engagement levels

Tests have shown that native app retargeting can deliver conversions rates of up to 2x mobile web – with improved customer loyalty and lifetime value.

How does it work?

When a consumer clicks on a mobile-optimised IntelliAd, Merchenta will take the consumer directly to the product or promotion within the app itself for an improved user experience and streamlined purchase process.

Native app retargeting is particularly effective for merchants focussed on key ABC1 demographics. Using Merchenta, marketers can engage these high-value consumers by retargeting mobile devices or prospecting for new customers using engaging, dynamically personalised, animated ads.

Getting started is easy – simply embed our Magellan mobile deeplink SDK in your native app. And Merchenta does the rest automatically.

For more details on native app retargeting, contact us.

Sample Demo

We’ve included a sample demo – to run this you’ll need to install our Magellan Demo App on your iOS device. Then click on the following links on the same device that has Magellan Demo App installed to deeplink to the appropriate item.

Trusted by brands, big & small

Our clients range from niche eCommerce retailers to large global brands. In common – a shared focus on results.

See case studies

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.