Mobile retargeting has arrived. At last.
For several years, marketers have been told ‘this is the year of mobile’. At last, this year is the year.
Retargeting on mobile devices
Merchenta IntelliAds are available in mobile-optimised HTML5 formats to reach consumers on-the-go. Unlike traditional display advertising formats, our IntelliAds work on Apple devices, including iPad, iPad Mini, MacBook and iPhone as well as a range of non-Flash devices. Campaigns can be targeted specifically at computing device (desktop, tablet, phone) to maximise conversion opportunities across devices.
Mobile retargeting is particularly effective for e-tailers focussed on key ABC1 demographics. The uptake of tablet devices by consumers is growing apace. In developed markets, such as USA & UK, there’s a growing trend for consumers to ‘dual-screen’ – using tablets in parallel to TVs or desktop devices.
Using Merchenta, marketers can engage these high-value consumers by retargeting mobile devices or prospecting for new customers using engaging, dynamically personalised, animated ads.
The emergence of tablet eCommerce
Internet users in UK are most likely to surf via a tablet than a smartphone, despite the ubiquity of mobile handsets. And one in three US consumers is forecast to use a tablet device by 2014.
With the advent of improved browsing experiences on slate/tablet devices, consumers increasingly turn to tablet devices to discover products, browse and buy online.