What is remarketing & how does it work?
Using a range of proprietary retargeting, remarketing and re-engagement strategies, we’re able to drive incremental revenues for online retailers by engaging those 98% of consumers who leave a website without a purchase.
Even top performing eCommerce websites will typically deliver sales from just 2% of site visitors.
Our proprietary trading desk platform analyses each consumer’s behaviour in real-time as they browse the web. With over 95% reach, our retargeting solution can see over 9 out of 10 consumers online every month.
We combine behavioural, contextual, geo, product and sentiment analysis techniques to assess each consumer’s purchase intent as they browse the web.
With this insight, Merchenta identifies the optimum moment to deliver personalised, behaviourally relevant Intelliads to each consumer whilst they are online browsing blogs, comparison shopping, reading newspaper sites or playing social games.
Our sophisticated recommendation and messaging algorithms choose exactly the right ad copy and creative to stimulate the consumer’s interest.
Each ad is designed, built and placed on target websites using Merchenta’s own proprietary real-time-bidding engines in a process that takes less than 20 milliseconds.
Once displayed, each Merchenta Intelliad relays analytics on how consumers interact with the ad. This insight is used to automatically optimise the ad campaign – and to adjust messaging where necessary to bring the consumer back to the site to purchase.
Merchenta continually self-optimises for conversion using sophisticated, proprietary machine learning techniques to deliver superior results month after month.