Launches Latest Version of Cloud-hosted Programmatic Media API

Posted by admin on August 29, 2014 RTB API provides powerful, easily-integrated, cloud-hosted SAAS APIs for real-time programmatic media buying (RTB) to application developers and integrators. Merchenta combines a range of sophisticated, out-of-the-box algorithms with on-demand access to billions of advertising placements worldwide across desktop, mobile & Facebook.

Today, we’re proud to announce the launch of version 3 of cloud-hosted programmatic media buying APIs.

Historically, RTB (real-time bidding) exchange integration has been complex and time-consuming, with significant infrastructure costs and ongoing maintenance effort.

Using, integration partners gain a wide range of tried-and-trusted tools for programmatic media buying, which enable :

  • accelerated time-to-market for programmatic, media-buying applications
  • access to over two dozen pre-integrated exchanges including Google Doubleclick, AppNexus, Rubicon Project, OpenX and many others
  • simple, easy-to-integrate APIs covering campaign setup, optimisation and reporting
  • configurable bidding, creative optimisation and recommendation algorithms
  • cloud-based, always-on SAAS platform means there are no infrastructure costs or exchange interface maintenance issues

Over the past 3 years, we’ve been impressed at the diversity and innovation of applications being built on There’s real appetite from integrators and application developers for a robust, easily integrated, cloud-based programmatic media buying solution.” says Neil McClements, Merchenta CEO.

Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.