Launches Latest Version of Cloud-hosted Programmatic Media API

Posted by admin on August 29, 2014 RTB API provides powerful, easily-integrated, cloud-hosted SAAS APIs for real-time programmatic media buying (RTB) to application developers and integrators. Merchenta combines a range of sophisticated, out-of-the-box algorithms with on-demand access to billions of advertising placements worldwide across desktop, mobile & Facebook.

Today, we’re proud to announce the launch of version 3 of cloud-hosted programmatic media buying APIs.

Historically, RTB (real-time bidding) exchange integration has been complex and time-consuming, with significant infrastructure costs and ongoing maintenance effort.

Using, integration partners gain a wide range of tried-and-trusted tools for programmatic media buying, which enable :

  • accelerated time-to-market for programmatic, media-buying applications
  • access to over two dozen pre-integrated exchanges including Google Doubleclick, AppNexus, Rubicon Project, OpenX and many others
  • simple, easy-to-integrate APIs covering campaign setup, optimisation and reporting
  • configurable bidding, creative optimisation and recommendation algorithms
  • cloud-based, always-on SAAS platform means there are no infrastructure costs or exchange interface maintenance issues

Over the past 3 years, we’ve been impressed at the diversity and innovation of applications being built on There’s real appetite from integrators and application developers for a robust, easily integrated, cloud-based programmatic media buying solution.” says Neil McClements, Merchenta CEO.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

Incremental sales have over exceeded our expectations. It’s a smart spend as it targets our own user base and we can easily measure our ROI. Highly recommend them.