Social media benefits for small businesses

Posted by Merchenta on December 20, 2010

A recent study undertaken by American Express quizzed US small business owners about their use of social media. Over 40% of respondents were using social media within their business. Unsuprisingly Facebook was the predominant network, cited by 27% of business owners.


(Graphic courtesy of

 Whilst 39% of respondents felt that social media helped increase exposure to their business, relatively few business owners are taking advantage of social media to generate sales and to deliver traffic to their website.

Merchenta’s social commerce capabilities helps retailers to exploit the benefits of social networks to :

  • generate additional revenues from on-page/off-site sales
  • generate more traffic to their onsite ecommerce solution

For further details, please contact us for a trial.


Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

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We’re thrilled with the results.