Social sharing reduces costs of acquisition

Posted by Merchenta on October 22, 2010

Social sharing can have a profound impact on e-tailer’s returns. Merchenta makes sharing easy and fun.

Merchenta provides a fully-integrated social commerce storefront ‘app’ for Facebook, Twitter and other social networks. Consumers can share, ‘like’ and recommend your storefront to friends with a single-click for effective viral distribution.

Such “viral eCommerce” can deliver compelling returns for minimal cost of acquisition.

Take this example – Mary has seen a merchant’s MiniStore on Facebook. Although she didn’t buy anything the first time she saw the MiniStore, she thought it was cool – and shared it with 3 of her friends. Each of Mary’s friends shared it with 1 or 2 of their friends. Mary’s friend Tim bought something, too.

Simply by sharing, Mary has introduced 8 consumers to the merchant’s brand – who, in turn, have placed 4 orders.

Viral-1

Merchenta’s innovative social commerce components are appealing to consumers – and can drive compelling revenue growth.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s consumer engagement analytics, we can track when consumers are engaging with our ads. We only pay for performance when consumers engage with our ads. Merchenta is transparent, accountable and delivers great RoI.