The power of real-time consumer behaviour to drive conversion

Posted by Merchenta on June 15, 2011
There’s a wealth of insight to be gleaned from real-time consumer behaviour online. As consumers we express our preferences, interests and intent in a myriad of ways.

By capturing and analysing consumer behaviour in real-time, Merchenta can recommend increasingly relevant products to consumers – dynamically and in real-time.

Check out our video which shows a real-world example of real-time, dynamic analysis of consumer behaviour within a Merchenta unit.
Merchenta Behavioural Merchandising in Action [slideshare id=7176547&sc=no]
View more videos from Merchenta

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.