Trends & Innovations in Behavioural Retargeting 2012

Posted by Merchenta on March 2, 2012

If the 50 metre long queue of marketers patiently waiting to get into our seminar at Technology for Marketing & Advertising this week is anything to go by, 2012 is shaping up to be an olympic year forintelligent behavioural marketing.

We’re sorry if you tried and didn’t mange to get in – the theatre was packed solid 15 minutes ahead of the scheduled start time.

Today we’re publishing excerpts of the slide deck for anyone who tried – and failed – to make the seminar. If there’s anything you’d like to discuss, just contact us – we’ll be happy to help.



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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.