Trends & Innovations in Behavioural Retargeting 2012

Posted by Merchenta on March 2, 2012

If the 50 metre long queue of marketers patiently waiting to get into our seminar at Technology for Marketing & Advertising this week is anything to go by, 2012 is shaping up to be an olympic year forintelligent behavioural marketing.

We’re sorry if you tried and didn’t mange to get in – the theatre was packed solid 15 minutes ahead of the scheduled start time.

Today we’re publishing excerpts of the slide deck for anyone who tried – and failed – to make the seminar. If there’s anything you’d like to discuss, just contact us – we’ll be happy to help.



Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

Incremental sales have over exceeded our expectations. It’s a smart spend as it targets our own user base and we can easily measure our ROI. Highly recommend them.