Trends & Innovations in Behavioural Retargeting 2012

Posted by Merchenta on March 2, 2012

If the 50 metre long queue of marketers patiently waiting to get into our seminar at Technology for Marketing & Advertising this week is anything to go by, 2012 is shaping up to be an olympic year forintelligent behavioural marketing.

We’re sorry if you tried and didn’t mange to get in – the theatre was packed solid 15 minutes ahead of the scheduled start time.

Today we’re publishing excerpts of the slide deck for anyone who tried – and failed – to make the seminar. If there’s anything you’d like to discuss, just contact us – we’ll be happy to help.



Dynamic, personalised, relevant

Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

Show me how

Since working with Merchenta, we’ve seen a 12% increase in sales with an average order value almost 10% higher than other online channels – in just a few weeks.