Version 3 of Programmatic Media API For Marketing Automation & Real-time Bidding Applications

Posted by admin on September 4, 2014

LONDON, UK 4 September – Merchenta announces the launch of version 3 of programmatic media buying APIs. Powerful, yet easily-integrated, provides a jump-start for application developers and agencies with an always-on, cloud-hosted, open-API platform. simplifies media buying across almost 30 real-time exchanges for desktop, mobile & Facebook; enabling rapid access to a wide range of capabilities including retargeting, contextual, geo-targeting and device targeting.

Tictail, an e-commerce platform with over 60,000 online store owners, uses to automate and greatly improve their retargeting efforts. Using dynamic and behavioural Merchenta IntelliAds, Tictail strives to provide a platform that is not only the easiest and most beautiful way to sell online, but the most lucrative one as well.

“Using we can enable our store owners with the ability to compete with larger, well-known, e-commerce brands by employing the same sophisticated marketing techniques only one click away.” says Birk Nilson, Tictail Co-Founder combines a range of sophisticated, out-of-the-box algorithms for performance and brand marketing with on-demand access to billions of advertising placements worldwide across desktop, mobile & Facebook. Delivered on a fully-supported, software-as-a-service basis (SAAS), there are no hardware costs or complex infrastructure to maintain.

Historically, RTB (real-time bidding) integration has been complex and time-consuming, with significant infrastructure costs and ongoing maintenance effort. Using, partners gain numerous tried-and-trusted tools for programmatic media buying, which enable :

  • accelerated time-to-market for programmatic, media-buying applications
  • access to almost 30 pre-integrated exchanges including Google Doubleclick, AppNexus, Rubicon Project, OpenX and many others
  • simple, easy-to-integrate APIs covering campaign setup, optimisation and reporting
  • configurable bidding, creative optimisation and recommendation algorithms

“We’ve been impressed at the diversity and innovation of applications being built on Clients have been able to launch their own applications within days using the platform. There’s real appetite from integrators and developers for our robust, rapidly-deployed platform APIs.” says Neil McClements, Merchenta CEO.

Clients use for a range of purposes, including marketing automation applications and building white label demand-side platforms / trading desks. Applications employ numerous campaign strategies, including geo-targeting, retargeting, third-party segment targeting, device targeting and contextual.

“Over the past 3 years, we’ve been overwhelmed with positive feedback from customers about the ease of integration and support; the powerful analytics, our broad range of pre-built trading algorithms and wide range of exchanges available through our platform. We’ve seen customers launch their own RTB applications in just days. We look forward to further rapid client innovation with our latest version.” adds McClements.

About Tictail
Tictail is a DIY ecommerce platform that is free to use and lets retailers set up online stores quickly and easily. For further details, visit

About Merchenta
Merchenta provides enterprise programmatic media solutions for marketers, agencies and developers. Our platform is deployed globally, with clients across USA, EMEA and APAC. The company is headquartered in London, UK with offices in Krakow and San Francisco.

For more information on Merchenta RTB APIs, visit

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

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