Virgin lifts off with behavioural video IntelliAds

Posted by Merchenta on October 17, 2011

We’re delighted to announce that Virgin Balloon Flights has selected Merchenta’s behavioural video IntelliAds to convey the thrill of Virgin’s range of experiences. 

 “For experience based products such as ballooning, Merchenta’s video IntelliAds really give the customer a great idea of what to expect and allows them to convert instantly if they like what they see.” enthuses Eve Ashwell, Digital Marketing Executive at Virgin Balloon Flights.


Each Merchenta IntelliAd is unique, combining sophisticated real-time behavioural analytics with branding to deliver personalised, dynamic product recommendations to consumers as they browse the web. 

“Merchenta IntelliAds allow us to extend the reach of our products in an engaging and effective way. Our products appear in dynamic units with a clear call to action which enable our customers to see more of our products more of the time.” – added Ashwell.

Using its sophisticated Insight Engine, Merchenta engages consumers only at the optimal point for conversion. The result – digital marketing that’s relevant for consumers and that delivers incremental, risk-free revenues for retailers.

Merchenta IntelliAds secure branding benefits, too.

As Ashwell notes – “IntelliAds also allow us to fully customise our units ensuring that we’re able to maintain the integrity of our brand, another important feature for us.” 

Merchenta IntelliAds leverage sophisticated audience targeting, retargeting/pre-targeting and audience extension strategies on a paid-for-performance basis. They are available in a range of IAB-compliant formats, including video, expandable, in-unit credit/debit card transactional and dynamic.



Global Reach

We work with clients worldwide. With over 95% reach in USA, Europe & UK we’re able to engage consumers at scale for outstanding results, wherever they are.

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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.