We support AdChoices

Posted by Merchenta on October 13, 2011

In the midst of the furore over the EU Privacy Directive and this week’s class-action suits in the US against Facebook for alleged cookie-spawning, it’s been easy to forget some basics.

Consumers are a pretty smart bunch. They’re able to make informed choices about digital marketing. Stuff that engages and delights, works. Stuff that doesn’t gets lost in the noise. 

We take the view that relevant marketing is better than irrelevant advertising. It’s something our stats bear out (something to share another day) and philosophically it feels right.

When we started running behavioural campaigns last year, we were determined to provide consumers with a choice. Every ad carried a working opt-out, the ‘eye’ icon. Unlike some vendors, once you’d opted out you stayed opted out.


Our opt out rates are a fraction of a percentage point, so why bother? Because consumers should always have a choice. 

So, we’re delighted to announce that this month we’ve moved to what’s emerging as the global standard, the NAI AdChoices opt-out logo. It’s on 100% of our IntelliAds in the top right hand corner, take a look.



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We’re thrilled with the results.