What is Merchenta Behavioural Merchendising?
Merchenta’s behavioural merchandising presents consumers with relevant, personalised product recommendations within Merchenta MiniStores.
Merchenta works in conjunction with an e-tailer’s existing product catalogue and ecommerce solution to automatically optimise and personalise product selections and recommendations.
Behavioural merchandising :
- Improves the shopping experience by offering relevant, targeted product recommendations to consumers
- Increases revenues through dynamic up-sell and cross-sell strategies
- Maximises conversion rates by matching the right products with the right consumers in real-time
It’s like having your own “personal shopper” on-hand to suggest, recommend and advise.
For further details, look out for a forthcoming blog post on how behavioural merchandising works – or contact us for a demo.