What is Merchenta Behavioural Merchendising?

Posted by Merchenta on October 29, 2010

Merchenta’s behavioural merchandising presents consumers with relevant, personalised product recommendations within Merchenta MiniStores.

Merchenta works in conjunction with an e-tailer’s existing product catalogue and ecommerce solution to automatically optimise and personalise product selections and recommendations.

Behavioural merchandising :

  • Improves the shopping experience by offering relevant, targeted product recommendations to consumers
  • Increases revenues through dynamic up-sell and cross-sell strategies
  • Maximises conversion rates by matching the right products with the right consumers in real-time

It’s like having your own “personal shopper” on-hand to suggest, recommend and advise.

For further details, look out for a forthcoming blog post on how behavioural merchandising works – or contact us for a demo.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

Since working with Merchenta, we’ve seen a 12% increase in sales with an average order value almost 10% higher than other online channels – in just a few weeks.