What is offsite eCommerce?

Posted by Merchenta on October 15, 2010

Merchenta reaches consumers across multiple online channels – for on-the-spot eCommerce transactions right within the page being browsed. Offsite eCommerce doesn’t require consumers to be herded to a single online store – the store is brought to the consumer.


Traditional approaches to eCommerce have focussed on driving consumer traffic from well-established locations to a single online destination store (“onsite eCommerce”).

But over the years, consumer behaviour has evolved. Audiences are continuing to fragment across a variety of online locations including blogs, social networks, affiliate network sites, emergent and established publisher websites. Many consumer segments are becoming increasingly niche, transient, impulsive and mobile. Consumer spending patterns are following similar trends beyond the established top e-tail sites.

Merchenta MiniStores & StyleBoards can be embedded virtually anywhere online. Their visibility, virality and interactivity drive high levels of consumer engagement and transaction revenues.

Using Merchenta, retailers can complement traditional onsite eCommerce with effective, engaging and profitable ‘offsite’ strategies.

Retargeting Split Tests

Using Merchenta’s display retargeting platform, marketers can run split-tests to measure the impact of Merchenta IntelliAds upon consumer behaviour. These statistically rigorous tests eliminate the guesswork in assessing the true contribution of display retargeting within the overall online marketing mix.

Show me how

With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.