White-label DSP Adfocus brings retargeting to Polish market

Posted by admin on May 11, 2014

Polish media company Netsprint is well-known for its contextual ad network. When it came to launching a display & Facebook retargeting service, Netsprint selected Merchenta White-Label DSP & RTB APIs to power their new retargeting brand Adfocus.pl.

white-label dsp

white-label dsp


We asked CEO Artur Banach why Netsprint choose Merchenta White-Label DSP :

“Merchenta gives us a jump-start in the fast-moving RTB market with a tried and trusted range of solutions”

Both Merchenta & Adfocus have been recognised in the inaugural programmatic.pl RTB Polish RTB map. As Banach concludes,

“With Merchenta’s white label DSP & RTB API we can focus on delivering programmatic ad services to our brand clients, whilst Merchenta deliver the technology and access to a wide range of inventory partnerships.”

Polska-RTB-Mapa-sm

Insight & Transparency

Our I2 dashboard summarises all the key metrics in real-time to provide actionable insight. Want to know where your ads are running right now? Not a problem. Interested in conversion trends? I2 has got that, too. Clickthroughs, engagement rates/ Yup. Compatible with desktops, iPad, iPhone and Android - monitor campaign progress even whilst on the move.

Find out more

We’re excited at the opportunities Merchenta can bring - and are looking forward to further success as we roll IntelliAds out across Europe.