White-label DSP Adfocus brings retargeting to Polish market

Posted by admin on May 11, 2014

Polish media company Netsprint is well-known for its contextual ad network. When it came to launching a display & Facebook retargeting service, Netsprint selected Merchenta White-Label DSP & RTB APIs to power their new retargeting brand Adfocus.pl.

white-label dsp

white-label dsp


We asked CEO Artur Banach why Netsprint choose Merchenta White-Label DSP :

“Merchenta gives us a jump-start in the fast-moving RTB market with a tried and trusted range of solutions”

Both Merchenta & Adfocus have been recognised in the inaugural programmatic.pl RTB Polish RTB map. As Banach concludes,

“With Merchenta’s white label DSP & RTB API we can focus on delivering programmatic ad services to our brand clients, whilst Merchenta deliver the technology and access to a wide range of inventory partnerships.”

Polska-RTB-Mapa-sm

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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.