White-label DSP Adfocus brings retargeting to Polish market
Polish media company Netsprint is well-known for its contextual ad network. When it came to launching a display & Facebook retargeting service, Netsprint selected Merchenta White-Label DSP & RTB APIs to power their new retargeting brand Adfocus.pl.
We asked CEO Artur Banach why Netsprint choose Merchenta White-Label DSP :
“Merchenta gives us a jump-start in the fast-moving RTB market with a tried and trusted range of solutions”
Both Merchenta & Adfocus have been recognised in the inaugural programmatic.pl RTB Polish RTB map. As Banach concludes,
“With Merchenta’s white label DSP & RTB API we can focus on delivering programmatic ad services to our brand clients, whilst Merchenta deliver the technology and access to a wide range of inventory partnerships.”