‘Wild Wednesday’ rivals Cyber Monday for consumer sales

Posted by Merchenta on December 13, 2011

This year, according to comScore Cyber Monday Spending Hit $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History. Traditionally Cyber Monday signals the start of the Christmas shopping season. 

Across the Merchenta platform, we’ve seen a similar trend. But what’s interesting is what happens after Cyber Monday – there’s a pronounced uplift on the following Wednesday (7th December) as consumers scramble to secure gifts.

Cyber-monday

There’s even a halo effect – products not typically associated with the Christmas season (eg large white goods, DIY products) have also sold strongly.

Overall, the uplift in sales over Cyber Monday was 27%. All of which suggests that online consumer spending continues its irrepressible rise.

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