‘Wild Wednesday’ rivals Cyber Monday for consumer sales

Posted by Merchenta on December 13, 2011

This year, according to comScore Cyber Monday Spending Hit $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History. Traditionally Cyber Monday signals the start of the Christmas shopping season. 

Across the Merchenta platform, we’ve seen a similar trend. But what’s interesting is what happens after Cyber Monday – there’s a pronounced uplift on the following Wednesday (7th December) as consumers scramble to secure gifts.


There’s even a halo effect – products not typically associated with the Christmas season (eg large white goods, DIY products) have also sold strongly.

Overall, the uplift in sales over Cyber Monday was 27%. All of which suggests that online consumer spending continues its irrepressible rise.

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Our IntelliAds are personalised in real-time for each individual consumer, every time. We determine the best performing ad, branding, messaging and product selections in milliseconds every time we see a consumer. Merchenta uses sophisticated behavioural analytics to glean insight from seemingly random consumer behavioural. Through knowing the consumer, relevance drives results.

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With Merchenta’s split test feature we were able to conduct a test and track the results to show the value of our retargeting campaigns. Results were very positive and better than expected.