‘Wild Wednesday’ rivals Cyber Monday for consumer sales
This year, according to comScore Cyber Monday Spending Hit $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History. Traditionally Cyber Monday signals the start of the Christmas shopping season.
Across the Merchenta platform, we’ve seen a similar trend. But what’s interesting is what happens after Cyber Monday – there’s a pronounced uplift on the following Wednesday (7th December) as consumers scramble to secure gifts.
There’s even a halo effect – products not typically associated with the Christmas season (eg large white goods, DIY products) have also sold strongly.
Overall, the uplift in sales over Cyber Monday was 27%. All of which suggests that online consumer spending continues its irrepressible rise.